A former head of human relations at Google has assumed a new role as figurehead for a mystery start-up mysteriously named Humu after the humuhumunukunukuapua'a fish – a native species to Hawaii.
Laszlo Bock stood down from his role as senior vice president of operations in the middle of last year and has maintained a low profile ever since, before surfacing on LinkedIn yesterday to announce that he was co-founding the new company alongside Wayne Crosby, ex-director of engineering at Google.
In a cryptic LinkedIn post, Bock railed against the tyrannies of work and claimed to offer a potential solution: “Our mission is to make work better everywhere through science, machine learning, and a little bit of love.”
Detail of the venture beyond this remains scant, with speculation filling a vacuum of official information to suggest that the enterprise could be focused on recruitment or a jobs board – a sector which would certainly fit with Bock’s previous expertise.
It is possible that the initiative could also be an HR/productivity software or service company, however clarification is unlikely to come before Bock is good and ready.
Bock previously published 'Insights from inside Google that will transform how you live and lead'; a tome designed to 'debunk the myth that start-up culture doesn’t translate into scalable, corporate business'.