Dash cam brand Nextbase is working with independent media agency Guerillascope to launch a new cross-media campaign.
The multichannel strategy, which is scheduled to run throughout May, will centre on peak linear TV spots around the hit ITV 1 show, Car Crash Britain, which returns for a new series on May 4th. This will be supplemented by digital VOD activity on ITV Hub and online display in the form of a full takeover of the ITV Hub home page. Additional TV airtime has been secured on channels including More 4, Dave, Discovery Turbo, National Geographic and Sky Sports F1. Guerillascope managed the planning and buying activity for the campaign.
Bryn Brooker, head of marketing at Nextbase, said: “With roads busier than ever, accident numbers up and insurance fraud also on the rise, the Nextbase collection of dash cams aims to provide a hassle-free line of defence for motorists should a dispute arise, including GPS positioning, collision detection and an SD card slot for swift data transfer.
"Car Crash Britain is a very important show for us and drove considerable growth in the dash cam sector last year. As such, it's crucial to have a structured plan in place to ensure we maximise this opportunity fully. The team at Guerillascope are experienced and perfectly placed to truly make the most of this campaign - we look forward to celebrating its success with them.”