The nominations for The Drum Chip Shop Awards are live, and it's apparent that there's an exciting crop of new and established creatives competing for the hallowed Chip and recognition of their ads that never ran.
The show is intent on fostering and recognising creativity with "no boundaries and no rules". This year’s finalists – including Loaf Creative, ElevenBlack, Now Advertising Ltd, SLG, School of Communication Arts, rrdcreative – are a shining example of these principles, and the full list of nominees can be found here.
The work was entered into categories including best ad from the future, best political ad, best vandalism of an existing ad, best use of honesty, best ad without a headline – and many more. On the day, a winner will be selected for each.
Congratulations if you made the cut, commiserations and encouragement if you missed the mark. Here's a snapshot of some of the work.
The awards get underway Wednesday 7 June 2017, at the Electric Brixton, London, doors open 6.30pm. Tickets can be purchased from the Chip Shop Awards site.
The awards, sponsored by the Agency Works, are judged by chairman Al Young, executive creative director, St Luke's, Anna Carpen, creative partner, 18 Feet & Rising, Chris De Abreu, creative director, AKQA London, Christopher Ross-Kellam, creative lead, Don’t Panic, Claire Baker and Matt Cole, creative directors, Drum, Daniel Hall, creative director, Collective London, Hiten Bhatt, associate creative director of design, RAPP, Karen Spencer, creative director at Liquid Agency, Nick Entwistle, creative director, Magnafi and One Minute Briefs, and Phil Hurrell, animation director and founder, Coffee & TV, Remco Graham, executive creative director and Partner, Now Advertising and Ross Neil, executive creative director, WCRS.