Bloomberg Media Twitter

Twitter partners with Bloomberg to create 24/7 news programme


By Tony Connelly, Sports Marketing Reporter

May 1, 2017 | 3 min read

Twitter has partnered with Bloomberg to produce a round-the-clock news show as the social media platform looks to increase its biggest source of ad revenue.

Twitter diversity

The new channel is expected to begin airing later this year

The global financial news outlet will create a news programme that will stream exclusively on Twitter 24 hours a day, seven days a week.

It is expected to launch in the autumn and, rather than rebroadcasting footage from Bloomberg’s existing television operation, will consist of live news reporting from the news outlet’s bureaus around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users.

“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.

Anthony Noto, Twitter’s chief financial and operating officer, added: “We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with."

The partnership comes as Twitter expands its live video portfolio which totalled 800 hours of programming in the first quarter of 2017, up from 600 in the last quarter of 2016. Video has been a key revenue driver for the social media platform, accounting for the largest portion of its ad revenue in the first quarter, according to the Wall Street Journal.

The deal with the NFL to broadcast Thursday night games was its most high profile agreement, however Amazon has since acquired the rights to live stream games for the forthcoming season. Since then Twitter has continued its live sports coverage focus by partnering with the PGA Tour.

The partnership is expected to be announced today (1 May) by Michael Bloomberg and Twitter chief executive Jack Dorsey at an event Bloomberg is holding for advertisers.

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