The Internet of Pizza? Domino’s orders to connect with smart devices
Not content to sit on its pizza delivery laurels – which include reindeer and drones, to name a few – pizza chain Domino’s said it teamed up with the platform IFTTT to allow customers to connect their smart devices with the various stages of the Domino’s Tracker.
According to a press release, IFTTT is a free service that allows consumers “to add and create countless connections between digital devices and services with simple conditional statements, called applets”. In other words, consumers can really make anything happen during any stage of the pizza-making and delivery process.
To kick things off, Domino's created a few of its own applets, including “one that will automatically turn off [customers’] sprinklers when Domino's Tracker says their order is out for delivery”. Additional applications include turning on the big game when an order is being prepared and playing music when a pizza is in the oven, as well as automatically turning on porch lights or sending a reminder to set the table when an order is out for delivery.
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Domino's has partnered with IFTTT to allow consumers to tie their smart devices to stages of their pizza orders.
Customers can even download a Domino's applet that turns on their Samsung Powerbot robotic vacuums while an order is being prepared – “perfect for when the house needs a good vacuuming before the gang stops by for a pizza party”, Domino’s said.
To get started, consumers are told to visit IFTTT.com or the IFTTT app to download Domino's Tracker-based applets. However, the brand noted consumers can also create their own applets to tie smart devices to any step of Domino's Tracker.
"We understand how much people love using Domino's Tracker, not only to know where their order is in the preparation and delivery process, but also to plan around that much-anticipated pizza arrival," said Dennis Maloney, senior vice president and chief digital officer at Domino’s, in a statement. "And now we're empowering customers to unleash their imagination as they create new ways to integrate some of our favorite innovations, like Domino's Tracker, into their everyday lives."
The release noted this partnership makes Domino’s the first restaurant brand to join the IFTTT platform.
Domino’s said emphasis on technology helped it reach an estimated $5.6bn in global digital sales in 2016 and has yielded ordering innovations like Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji. In late 2015, Domino's announced the design and launch of the DXP, a purpose-built pizza delivery vehicle, as well as Piece of the Pie Rewards, its first digital customer loyalty program.
Founded in 1960, Domino's has 14,000 stores in over 85 countries and had global retail sales of nearly $10.9bn in 2016.