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Mobile marketing company MobAir launches in China

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By Danielle Long, Acting APAC Editor

May 1, 2017 | 2 min read

MobAir, the mobile app marketing platform, is launching into China in a bid to take advantage of the explosive growth in mobile advertising.

Mobair

Mobile marketing platform MobAir has launched in China

The company, which has worked with Chinese advertisers since 2015 including Aliexpress, Baidu and McDonalds, is looking to attract new local clients and offer more personalised mobile app services.

MobAir has appointed Richard O'Connell as general manager of the China operation, he will be based in Shanghai. O’Connell was previously VP of Marketing for PapayaMobile, where he led the both the China and global marketing teams.

Barak Aviad, CEO of MobAir, said, "China's app economy is accelerating in growth, putting it within striking distance of Japan and the United States.”

"Gaming apps are the biggest market winners in terms of revenue. Therefore, our company, equipped by years of experience in utility and gaming verticals, sees enormous potential in the Chinese mobile market in terms of app advertising growth."

The launch comes as China’s mobile market continues to experience rapid growth, eMarketer predicts mobile ad spend will more than double this year to reach $34 billion and will account for 37.4% of total ad spend in China.

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