Creative Work of the Week: Brave celebrates 'That Superdrug Feeling'

Creative Work of the Week: Superdrug

‘That Superdrug Feeling’ has taken over the latest European Creative Works with Brave and Superdrug winning this week’s Creative Work of the Week title.

The first taste of the high street retailer’s new direction, ‘That Superdrug Feeling’ looks to reach a wider demographic through inclusive messaging.

The first campaign from Brave following Superdrug’s advertising review late last year, the TV commercial is an energetic and playful take of Superdrug’s core messaging featuring daring, bold, fun and fierce individuals.

Tasked with repositioning Superdrug’s advertising through a series of national TV activations, future activity from Brave is already planned around Father’s Day, Halloween and Christmas.

To vote for next week’s Creative Work of the Week winner check out the latest Creative Works round-up. To submit work for consideration please use our online form.

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