Budapest-based digital creative agency Possible has turned its homepage into a shop that accepts CVs as a currency in a unique skilled worker drive.
The agency is using its website as a recruitment tool called the ‘Shop of Possibilities’, pushing Hungarian-themed wares in exchange for applicants who provide a CV and LinkedIn profile.
Giovanni Pintaude, executive creative director, said that the purpose of the campaign was to both “sell” the company and the wider Budapest culture.
“We also realise that applying for jobs isn’t always a positive experience, so we wanted to make it one, and at the same time, give something back to the applicant. Making it more personal and more fun than the average recruitment process. The items you can buy all relate to our values as a global company – from the ‘interested’ rubix cube, to the beer that is drunk ‘together’ and the mug which provides a ‘relentless’ caffeine hit.” Also on offer is a surreal print of the city, designed in house by illustrator Zsolt Varga.
The company’s landing page has been entirely converted into the storefront, furthermore, it is reaching out to universities, job sites and relevant tech hubs to try and attract new visitors to the site.
Pintaude, who himself made the move to Budapest to lead the agency’s creative output back in February, said that the city is a “is full of opportunity, especially within technology,” adding that it is “a fun and vibrant place to work and live”.
He concluded: “We’re doing a lot of international work with international clients, so it makes sense to recruit from all corners of the globe.”
The company is looking for 20 tech personnel in the coming quarter.