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By John McCarthy | Opinion editor

April 28, 2017 | 2 min read

Reebok is celebrating the impending return of the Alien franchise to the big screen with the release of two new pairs of sneakers paying homage to the series' iconic visuals.

The partnership has birthed two new pairs of trainers celebrating so reminiscent of the “climactic clash from Aliens” that fans and collectors’ chests may burst in excitement.

Taking design cues from the Queen Alien and Power Loader, the ‘Queen’ and ‘Powerloader’ trainers were created by Chris Hill and Xavier Jones. They will also be shipped in a futuristic box, reportedly ingrained with parts of the script.

Reebok Alien stompers

A limited run of the Alien Stompers will be available on 18 July, 2017, at the price of $325.

The brand released a limited-edition pair of Alien trainers last year too, which were modelled on Ripley’s moonboots in Alien and received flak for ironically not being available in women’s sizes.

Check out more marketing around 20th Century Fox's Alien: Covenant here.

Advertising Reebok Alien

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