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By Danielle Long, Acting APAC Editor

April 28, 2017 | 2 min read

Qantas is promoting its “groundbreaking” direct flights from Perth to London with two emotional films about homecomings.

The campaign, which will run in both Australia and the UK, tell the story of a Perth family reuniting with family in the UK, and a young Australian couple reuniting in Perth.

The campaign features Martha Marlow’s emotive version of the Randy Newman classic track ‘Feels like Home’. It launched online this week ahead of a TV launch on Sunday 30 April.

The campaign aims to generate awareness and ticket sales for the new flights, which launch in March 2018.

Olivia Wirth, group executive for brand, marketing and corporate affairs at Qantas, said the campaign aims to tap into nostalgia for the “Kangaroo Route” from Australia to the UK.

“With this new series of Feels Like Home, we wanted to capture the memories and emotions that Australians associate with the Kangaroo Route, but also look ahead to a new era with our non-stop Perth-London flights.”

The films are the latest installation in Qantas’ ongoing 'Feels Like Home' brand campaign, which launched in 2014. The campaign features real stories of Australians in a bid to capture the emotion and power of homecomings and highlight the role that Qantas plays in this experience.

The new campaign was created by The Monkeys. It will run across TV, online, outdoor, in-terminal, and across digital and social channels.

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