To coincide with the 2017 Chinese New Year and ongoing Spring celebrations, Edinburgh-based production company Heehaw partnered with Swiss agency MEO and Chinese agency Possible on creating a new film for Nestle’s premium Swiss chocolate brand, Cailler.
The film tells the story of the collaboration between Swiss decoupage artist Marianne Dubuis and Chinese paper-cut master Hongchuan Wang, as they join forces to create an artwork that will be included as an insert in the high-end chocolate selection boxes, and promoted as a premium gift across China.
Managing director of MEO design and communication, Graham Smith, said: “We recommended Heehaw for this project on the basis of our previous work together. Their flexibility, enthusiasm and dedication to producing a quality product were key factors in the decision, and their ability to capture the magical moments of our two artists working together ensured that the underlying message of the Cailler brand came through clearly in the final edit.”
Toby Trueman, Heehaw’s creative director, said: “On every front, the Nestle film was a truly international collaboration between Edinburgh, Geneva and Beijing. During filming it was a pleasure to watch these master artists at work, pushing past language barriers to create something truly unique and special, while also giving a glimpse into how premium chocolate is made at the same time.”
The Heehaw film crew spent four days capturing the collaboration as the artisans worked from Marianne’s studio in the foothills of the Swiss Alps, touring the region, visiting the hill farms where the milk is produced and the legendary chocolate factory itself, which were all sources of inspiration for the traditional Swiss artwork.
Some of other Heehaw's client portfolio includes Visit Scotland, Standard Life and SSE.