Advertising Tourism Investment

Locate in Kent employs Zest to increase Kent based business investment


By Jessica Davis | Consultant Journalist

April 28, 2017 | 2 min read

Locate in Kent, Kent and Medway's official investment promotion agency, has appointed Zest The Agency to cover its marketing and PR.

Zest will work in collaboration with Locate in Kent to plan and deliver its marketing and communications strategy in order to attract business investment to Kent and Medway. This will include media relations, digital marketing, exhibitions and trades shows, and a complete PR service. The contract started on 3 April 2017 for an initial 18-month term.

Anita Glover, head of marketing at Locate in Kent, said of the hire: “With our new contract with Kent County Council and Medway Council and our additional funding boost from the European Regional Development Fund, it puts us in a better position than ever to promote the benefits of Kent and Medway to companies looking to launch, expand or relocate in the county. We already know that Kent and Medway has a great deal to offer the commercial sector with great transport connections and new investment taking place. Working with Zest, we will be able to reach out to even more businesses and investors to benefit Kent, creating new opportunities, jobs and growth.”

Belinda Collins, group MD of Zest the Agency, commented: "We are really pleased to have won this contract. The full requirements will see us working with Locate in Kent to deliver the marketing and PR to promote Kent and Medway’s benefits to all business sectors across domestic and international markets.

“The overall aims are to encourage investment to help deliver economic growth and create further jobs in the area. This win is perfect proof of the way we’re growing the business to better suits client’s wide ranging needs, the ability to deliver this all in house and become a true extension of LiK’s marketing team, which sets us apart from our competition. Kent is seeing massive investment with new developments and regeneration activity happening across the county. It is an immensely exciting time to be involved."

Locate in Kent provides a free and confidential service to companies looking to deliver their business operations from within the county.

Zest The Agency is based in Kent, working with clients including Champneys and Betteshanger Park.

Advertising Tourism Investment

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