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Marketing Lionsgate Film

Lionsgate and Fandom form strategic partnership


By Kyle O'Brien | Creative Works Editor

April 28, 2017 | 3 min read

Lionsgate, a leading film company and next generation content generator, has partnered with Fandom, an entertainment fan site, to reach fan communities across Lionsgate’s broad portfolio of filmed entertainment brands and franchises.

Lionsgate and Fandom announce partnership

Lionsgate and Fandom announce partnership

The multi-year agreement expands a strategic relationship that ramped up with the companies’ partnership on the box office breakout John Wick: Chapter Two, Starz’s eagerly-anticipated television series American Gods, which debuts April 30, and the global brand Saban’s Power Rangers franchise.

By deepening Lionsgate’s engagement and connection with the fan communities for its properties, the partnership will enable the company to continue to refine its marketing strategies, expand its franchises and create fresh content for fans. In addition, Fandom users will have access to enhanced content experiences based on Lionsgate intellectual property – some of it exclusive. In accordance to the terms of the agreement Lionsgate and Fandom will each commit additional marketing resources across the platform.

The partnership marshals the resources of the entertainment fan destination, with an audience spanning 360,000 fan communities and over 175 million monthly uniques, and content leader Lionsgate, which manages a 16,000-title library, a slate of over 40 feature film releases a year, one of the largest independent television businesses in the world, and a deep roster of programming from Starz, which the company acquired in December 2016.

“We’re pleased to expand our strategic partnership with president and CEO Craig Palmer, COO Walker Jacobs and the entire Fandom team,” said Lionsgate president of interactive ventures & games Peter Levin. “The complementary strengths of our two companies will enable us to engage even more deeply with the fans of our properties, continue customizing our content to their preferences and laser focus our marketing initiatives as we grow our platform around the world.”

Added Jacobs: “Fans are incredibly passionate and connected. They tell their communities what to listen to, watch, play, and buy. They are the trusted source for advice. Partnering with Lionsgate, a global content partner with a massive library, a deep portfolio of brands and franchises and tremendous international reach, enhances our ability to super-serve these fans worldwide with an amazing pipeline of premium content. It furthers our mission to make fans better fans.”

Marketing Lionsgate Film

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