Global manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from Mando

The new site is optimised for each international territory.

Norican Group, a global supplier of technology and services to the surface preparation and metallic parts industries, has unveiled an online multi-lingual Sitecore XP 8.2 solution, created by Mando.

Norican approached Mando for an overhaul of its website strategy, design and development; the websites needed to be capable of handling multiple languages, be localised for each territory in which they operate and improve both the volume and quality of their leads.

The new Sitecore XP 8.2 platform features an array of embedded personalisation, testing and optimisation capabilities and integrates with Dynamics CRM, pushing leads in and allowing the marketing teams in each territory to work more efficiently with a higher volume of quality leads.

Mando has also worked with Norican to develop a variety of personas – along with a content strategy to ensure each of these personas are optimally served – providing users with a completely personalised online experience, by serving them relevant content, in context.

Mando will continue to work closely with Norican Group, delivering a roadmap of strategic digital initiatives including ecommerce development, global campaigns and further utilisation of Sitecore’s customer experience personalisation, testing, analytics and automation tools.

Vanessa Ashworth, vice president of marketing communications at Norican Group, said: “I approached Mando in March 2016 and was impressed by the team. I liked their idea of simplifying complexity and creating business change – it seemed a good fit to Norican’s needs.

“Now I believe we have a platform which is a good fit for Norican’s business strategy. It has been designed and built to support the way we approach business, and is scalable for our future needs. We want to make it easier for the customer to work with Norican, offering content and solutions to help with their challenges. And that experience is only going to improve as we continue to develop the site, working hand-in-hand with Mando.”

Mark Simpson, client services director at Mando, said: "We’re really proud of the work delivered to date for Norican. As a global brand within one of our core sectors, being able deliver a project using our strategic technology partner Sitecore, that delivers a simple and efficient experience for their customers with a roadmap of continuous improvement to ensure we keep driving Norican Group’s digital transformation, is why we exist as a business."

Mando’s clients include Rolls Royce, Bentley, Tata Steel, Talk Talk Business and United Utilities.

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