Cauli Rice turns up the heat with TV and online campaign

Cauli Rice is the first long-life, preservative-free cauliflower rice brand.

Cauli Rice, the world’s first long-life, preservative-free cauliflower rice brand, has appointed Media Agency Group to work on an awareness campaign over the next 12 months.

The new partnership has commenced with strategic TV advertising activity, with MAG securing key spots at peak times on ITV across UK. MAG is also handling elements of Cauli Rice’s online advertising activity by coordinating high-exposure and highly-targeted YouTube ad campaigns.

Founders Gem Misa and Jamie Harris launched Cauli Rice in September 2015 to provide healthier eating options as convenient as the high carb options they wanted to replace. Just as wholesome as homemade cauliflower rice (preservative-free, gluten-free and vegan), Cauli Rice contains up to 75% fewer calories than rice, couscous or pasta.

Jamie Harris, co-founder of Cauli Rice, said: “Laura Connolly and the MAG team have been a great help, advising and modelling various scenarios to ensure we optimise our spend.”

Chief executive of Media Agency Group, John Kehoe, said: “We’re very proud to be working with such a unique and exciting brand, with Cauli Rice being the only product of its kind in the global market. We look forward to working with Cauli Rice closely in the coming months, helping the product to become a household name by bringing it to the screens of millions of people in the UK through targeted and impactful advertising.”

Cauli Rice is available to buy from most major UK supermarkets.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.