By John McCarthy | Media editor



Creative Works article

April 28, 2017 | 1 min read

Apparently there’s a slew of new parents who take their young ones on car rides in order to soothe them into a state of sleep. This concept is the focus of a campaign from Renault.

To mimic the relaxing vibes generated by car journeys, the auto brand, in conjunction with global babycare company Chicco, has created the ‘The Dream Cradle’. The cradle simulates the motions a child would experience in the back of a Renault.

The cradle can be controlled by a dedicated mobile app, offering parents the intensity of various road surfaces.

The bed will become available globally early in 2018.

Vote for it in our creative works below.

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Renault: The Dream Cradle by Publicis

By Renault

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