TMC Strategic Communication, Crowd, The Fresh Group and jones knowles ritchie were among the winners at The Drum’s Recommended Agency Register (RAR) awards, held last night (26 April) in London.
Now in their seventh year, brands including Unilever, Coca-Cola and River Island submitted their views on a cross-section of the industry’s marketing services providers.
In the ‘Small Agency’ category (defined as a company with less than 40 staff) included the likes of TMC, Wolfe and S3 Advertising made the shortlist across various categories. However, the Grand Prix went to both TMC Strategic Communication and Crowd.
The Fresh Group bagged the Grand Prix for an agency with 40-99 staff members,.
The ‘Large Agency’ (over 100 staff) category saw Havas Media, Intermarketing Agency and Gyro make the shortlist with - jones knowles ritchie taking home night's top award.
The RAR awards are based strictly on clients rating agencies they have selected via the register's platform.
Each year the RAR downloads the ratings from its database to identify which agencies are the highest-rated by clients, and recognises those best-in-class agencies via the awards. Winning can only be achieved through the high regard of clients, demonstrated with ratings on recommendedagencies.com.
The full list of winning agencies in the Large, Medium and Small categories can be found on the RAR website.
The winners were announced at the awards ceremony last night (26 April) at the Marriott, Grosvenor Square, London.