Taco Bell fans may already be planning to dine at the Mexican-inspired quick service restaurant on Cinco de Mayo, but they’ll also have an opportunity that day to score reservations for an exclusive May 19 dinner at the hallowed grounds of the Taco Bell Test Kitchen at the brand’s Irvine, California headquarters.
Just 32 seats will be available via online restaurant reservation provider OpenTable for the “dining experience inspired and plated by Taco Bell’s top creators and chefs,” a press release said. “The dinner will feature twists on Taco Bell favorites [and] never-before-seen products and menu creations before they are available to the public.”
It also marks the first time the brand has given the public access to its test kitchen, which is the brains behind innovations like the Doritos Locos Taco and the Naked Chicken Chalupa.
Taco Bell will reveal the reservation URL on May 5. While reservations and dinner are free, the brand noted travel accommodations will not be included. Attendees must also be 21 or older.
Fans who don’t get a reservation can add their names to a waitlist and be the first to know about future “Test Kitchen by Taco Bell experiences”. A series of events will be added throughout the year.
“OpenTable prides itself on helping people make the hottest reservations around and is excited to partner with Taco Bell to give fans this exclusive opportunity,” said Scott Jampol, senior vice president of marketing at OpenTable, in a statement. “We’re always looking to offer our diners the most unique dining experiences and that’s exactly what they’ll find at the Test Kitchen by Taco Bell.”
Fans can also follow #tacobelltestkitchen for event coverage.
“The chance to be the first to see our innovative food, where it’s created, from the chefs who make it happen, is a unique experience that’s never been available to the public until now,” added Liz Matthews, chief food officer at Taco Bell, in the release. “As a brand known for our firsts, we’re excited to open our doors into the magic of our innovation and give our biggest fans an experience they’ll never forget.”
Taco Bell and its more than 350 franchise organizations serve over 42 million customers each week through 7,000 US restaurants. Taco Bell has over 250 locations abroad and says it plans to add 2,000 more restaurants internationally within the next decade.
OpenTable is part of the Priceline Group. It seats more than 21 million diners per month at more than 40,000 restaurants.