Viacom International Media Networks Asia has signed a deal with HJ Holdings to introduce MTV’s first subscription-based over-the-top (OTT) linear channel in Asia on 1 June 2017.
MTV MIX on Hulu on Japan will offer access to curated international and local music videos, entertainment content such as MTV reality programs on demand, and will be the only music channel on the subscription video on demand service.
This move comes after Viacom’s reshuffling to focus on six priority flagship brands.
“We are thrilled that we are expanding MTV’s reach to a younger demographic of Japanese music fans through the launch of MTV MIX on Hulu inJapan, giving fans access to top international music and entertainment anytime, anywhere,” said Susumu Imata, senior vice president and general manager, Viacom Networks Japan.
This deal follows the success of MTV HITS on Abema TV, an OTT multi-channel linear platform in Japan supported by advertising, launched a year ago.