It’s fair to say that there are two sides to Carhartt — one that is occupied by those who just want to look cool in rugged gear and another that lives daily in what the venerable product is supposed to do, outfit those who work really hard, especially in the elements.
The latter is the focus of an epic film created by the brand’s in-house creative department, in collaboration with actor Jason Momoa and his Pride of Gypsies production company, and voted as this week’s US Creative Work of the Week.
The work won by the slimmest of margins in one of the more competitive weeks we’ve had so far. But there is no doubting the singular approach to telling the Carhartt story, nestled in a seasonal wrapper, getting both the product benefits and sense of the brand’s importance to hard-working people across the country.
It honors history and does exactly what it’s supposed to do: remind the world that Carhartt is durable — both in product and brand — and meant for those who really want to get the job done, no matter what.
Carhartt: 92 Unpredictable Days of Spring by Carhartt Creative DepartmentAdded 19 April 2017
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.