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Endemol Shine and JTBC Korea partners to develop international content

Endemol Shine partners JTBC to develop content

The Endemol Shine Group and JTBC have entered into an international co-development partnership to create, produce and distribute content for the international market

This move follow’s Endemol Shine’s partnership in the Middle East, as the company seeks content deals with telcos.

The partnership with JTBC will give Endemol Shine a new pipeline of Korean content for the international market, while expanding JTBC’s footprint globally. Both companies are currently developing an original non-scripted series together. JTBC will air the programme created from the partnership in a prime-time slot later this year, while Endemol Shine will make the format available for productions and broadcasters globally.

“JTBC is a young and innovative channel with a strong track record in original content and this deal enables us to further tap into Korea’s prolific creativity. This is the latest example of Endemol Shine collaborating with broadcasters in new ways and by leveraging our scale we can supercharge bold ideas and bring them to audiences around the world,” said Lisa Perrin, chief executive officer, creative networks, Endemol Shine Group.

“Our ambition to be at the forefront of Korean entertainment programming paired with Endemol Shine Group’s global capabilities in development, production and distribution is a great combination. We are thrilled to be launching our first co-production in a primetime slot later this year,” said Su Young Lee, director of corporate strategy and programming, JTBC.

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