Amazon wants to help you get dressed in the morning with Echo Look

Amazon has revealed a new voice-enabled device.

The Alexa family is growing. Amazon has revealed a hands-free camera and style assistant called Echo Look that it says will help consumers look their best.

Like Echo and Dot, Echo Look is voice-enabled, allowing consumers to take full-length photos and videos of themselves with their voices.

The device includes built-in LED lighting and a depth-sensing camera that also allows users to blur the background to “make your outfits pop, giving you clean, shareable photos”.

Echo Look has an accompanying app for iOS and Android that consumers can use to create personal lookbooks and to browse outfits. Amazon says Echo Look will also “help users discover new brands and styles inspired by your lookbook”.

What’s more, Echo Look comes with Style Check, a service that combines machine learning algorithms with advice from fashion specialists and makes recommendations based on current trends and what flatters you, per a video on the site.

“Style Check keeps your look on point using advanced machine learning algorithms and advice from fashion specialists,” Amazon said. “Submit two photos for a second opinion on which outfit looks best on you based on fit, color, styling and current trends. Over time, these decisions get smarter through your feedback and input from our team of experienced fashion specialists.”

Echo Look comes with four built-in LED lights and a depth-sensing hands-free camera, as well as a microphone array, a speaker and a tripod socket with an adjustable base that mounts on the wall.

These latter features mean Echo Look allows users to ask Alexa to read the news and audiobooks, set alarms, get traffic and weather updates, control smart home devices and play music while they are getting ready.

Per the site, Echo Look is available “by invitation only” for $199.99.

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