New Zealand’s national airline, Air New Zealand, is considered the most reputable company in Australia by consumers, according to the Australian Corporate Reputation Index.
The airline climbed five places to top the annual list, edging out Mazda, JB Hi-Fi, which topped the list last year, Toyota, and Australia’s own national airline Qantas.
The annual report, by research consultants AMR in partnership with the Reputation Institute, measures how consumers feel about Australia's top 60 companies based on products and services, innovation, workplace, citizenship, governance, leadership and financial performance, and ranks them accordingly.
It is the first time Air New Zealand has topped the list, however, AMR managing director Oliver Freedman said the airline had been moving up the index since 2013.
"This is an incredibly strong result for a company clearly based overseas, and shows Air New Zealand’s ability to engage and create an emotional attachment with the Australian public."
"Australians view the company to be authentic and focused on the community, rating highly across the individual measurements of workplace, citizenship, governance, and leadership. In addition, our research showed a clear relationship between its reputation and advertising recall."
Financial brand ING Direct climbed 11 places to rank sixth in the report, ahead of Apple Australia and Blue Scope Steel. Supermarket chain Aldi Australia dropped two places to rank ninth, ahead of superannuation fund Australian Super, which snared the 10th spot in its first appearance in the report.
A tough year for Samsung saw the brand drop from third place in 2016 to rank 14th overall. "This suggests significant work is still to be done by Samsung to regain its lost reputational capital," said Freedman.