The Conservatives have released a new video attacking the Labour leader’s views on national security, using the drama of monochrome film clips, a string orchestra and red bold text to emphasise their message that it is ‘too big a risk’ to put Jeremy Corbyn in charge.
It is the first piece of collateral the incumbent party has unveiled since Theresa May announced a snap general election on 8 June. The video begins by stating ‘Whoever wins this general election will need to keep our country safe’, before cutting to clips of Corbyn expressing his aversion to Trident, Nato and the police’s shoot-to-kill policy.
Circulated to journalists today (25 April) but currently not live on any of the party’s social media feeds, it is unclear how the Conservatives will be distributing the 23-second spot. Interestingly their branding does not feature in any part of the video, which was created in-house.
The film is one of the first hints at the party’s general election strategy. If the Conservatives continue along the lines of branding a Corbyn-led government a ‘coalition of chaos’, it will be de ja vu for the Labour party, which floundered after the Tories' personal attacks on Ed Miliband in 2015.