Marketing Nokia Product Launch

Nostalgia beckons as HMD Global is set to launch the Nokia 3310 in India


By Taruka Srivastav | Reporter

April 25, 2017 | 3 min read

It's the return and revival of one of India's favourite phone - Nokia 3310, now upgraded and updated. A report by Economic Times said that HMD Global is planning to launch the Nokia 3310 in India, along with other Android-powered Nokia phones, by the end of June.

Nostalgia beckons as HMD Global is all set to launch the Nokia 3310 in India by the end of June

Nostalgia beckons as HMD Global is all set to launch the Nokia 3310 in India by the end of June

Ajey Mehta, vice president of HMD Mobile India, said: "We will expand the portfolio and have a presence across price segments. However, we will not be the cheapest smartphone brand in the market. While pricing will be benchmarked against competition, but it will be as per the value and experience we provide."

He further said that they will rope in over 400 distributors who can reach out to the nooks and corners of the country and set up 300 service centres. Depending on the scale of business, the company could also set-up exclusive brand stores.

While the Nokia 3310 was initially launched in Europe priced at 49 Euro (about Rs 4,000), the company plans to manufacture the phone in India, which would bring the price in the country much lower. With most feature phones in India now priced below Rs 3,000, it is expected that the Nokia 3310 could be priced in the similar range to compete with others.

In terms of specifications, the Nokia 3310 (2017) feature phone will come with a 2.4' color display, a 2MP rear camera, and a microSD slot. The device will come packed with a removable 1200mAh battery, which has the ability to offer 22 hours of talk time and 30 days of standby time. The battery life is said to be almost 10 times more than the original phone. Furthermore, the Nokia 3310 (2017), unlike its older version, features a convenient microUSB port for charging.

Marketing Nokia Product Launch

More from Marketing

View all


Industry insights

View all
Add your own content +