Microsoft announces LinkedIn integrations for sales and HR products

Microsoft said it is integrating LinkedIn capabilities into sales and HR products.

Microsoft said it is integrating LinkedIn sales tool LinkedIn Sales Navigator with its own ERP and CRM business software, Dynamics 365, to help salespeople deliver better outcomes.

The combined offering means salespeople will be able to tap into their professional networks and increase their effectiveness, Microsoft said. In other words, sales teams can improve pipelines by: leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions through the company’s network and sending InMail, messages and customized connection requests; engaging buyers with tailored content and getting account and lead updates like news mentions and job changes; and building relationships with existing contacts through access to LinkedIn profile details.

As a result, salespeople can more quickly close deals, Microsoft added.

The combined Microsoft Relationship Sales product will be available in July.

Per LinkedIn, it will start at $135 per seat per month before volume discounts.

In addition, to help companies manage and nurture talent, Microsoft said it is introducing a new application for HR teams called Dynamics 365 for Talent, which provides a 360-degree view of employees. Modules within the application will allow organizations to: access the best talent with LinkedIn Recruiter integrations that give interviewers the most up-to-date candidate information; deliver personalized onboarding experiences that accelerate employees’ ability to deliver impact with targeted activities and learning resources, along with access to relevant contacts; maintain an up-to-date view of employee experiences through a consolidated HR profile spanning Office 365, Dynamics 365 and LinkedIn profile information; and drive operational excellence, measure business impact and improve program effectiveness with integrated intelligence that maximizes human resources.

Dynamics 365 for Talent with LinkedIn integration will yield what Microsoft called a “new, modern HR experience” and will also be available starting in July.

Microsoft launched Dynamics 365 in July 2016. It is powered by cloud service Microsoft Azure and delivers intelligent experiences and services that connect all the data across an enterprise to help make better, faster decisions and achieve optimal outcomes, Microsoft said.

Customers include HP, AccuWeather, Ecolab, Helsana and the Renault Sports Formula One Team.

Microsoft announced its $26.2bn acquisition of LinkedIn in June 2016.

At the time, Microsoft chief executive Satya Nadella said, “Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet.”

The transaction closed in December 2016, with LinkedIn chief executive Jeff Weiner pointing to the brands’ “joint vision for changing the way the world works”.

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