Hays, which is already the recruitment partner for Manchester City's male team, is now expanding by partnering with Manchester City Women, who won both Women’s Super League and Continental Cup championship last year.
This is the second extension of existing partnerships, as four months back Manchester City extended its partnership with Heineken .
It is a sign that Manchester City's strategy for promoting and empowering its women's team is starting to pay off. An earlier deal, where Manchester City became first Premier League club to land sleeve sponsorship with Nexen Tyre, included both the men and women's team.
According to an official statement by the City Football Group, Manchester City Women reported a 48% increase in WSL game attendance in 2016 and has also achieved the League’s record attendance for the last two seasons, showing the growing popularity of the women's sport.
Sholto Douglas-Home, Hays chief marketing officer, said: “This is a great opportunity to make our mark in elite level women’s football, a sport that is on the cusp of mainstream prominence and global recognition. It also enables us to further strengthen our relationship with City Football Group and support their vision and ambition in making the Club one of the world’s top women’s sports teams. We very much look forward to helping them accomplish their goals on and off the pitch, and are excited to be coming up with innovative ways of activating the partnership globally.”
Gavin Makel, head of women's Football at Manchester City, added: “Hays is a world-leading organisation and we are delighted to welcome them on board as an official partner of Manchester City Women’s Football Club. As the women’s game continues to grow across the globe, we are always looking for unique and exciting ways to engage with our growing fan base. Working together, we look forward to providing even more people with an opportunity to get involved in one of the world’s most exciting sports.”