Mondelez CMO Dana Anderson to depart amid leadership shakedown
Mondelez has confirmed that its chief marketing officer Dana Anderson is to depart amid a string of executive changes.
Anderson is leaving the parent company of Oreo and Cadbury to take up the same role at MediaLink – an advertising and marketing consultancy. MediaLink, which was acquired by Cannes Lions parent company Ascential in February, has confirmed the appointment to The Drum.
Mondelēz CMO Dana Anderson to depart amid leadership shakedown
Mondelez has no replacement as of yet, but has hinted that the departure opens up a chance to evolve the chief marketing officer role.
"Our search for a successor will focus on finding a digital-first, disruptive and innovative leader who can build on Dana’s legacy and mobilise breakthrough marketing in a rapidly changing global consumer landscape," the company said in a statement.
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As part of the shakedown, Mondelez has appointed PepsiCo's Stefania Gvillo as new global head of strategic insights, will leverage her 25 years of experience. It has also enlisted Jay Gouliard joins as global head of packaging, looking to capitalise on his background working with the likes of Unilever and the Coca-Cola Company.
The company has recently hired almost 100 executives from digital and e-commerce platforms such as Amazon to drive business growth. The effort is being led by Jeff Jarrett, who was appointed at the end of last year to serve as vice-president and global head of e-commerce.
"We’re operating in a constantly changing ecosystem, from shifting consumer habits and the rapidly evolving retail environment to the advent of big data and new technology," said Tim Cofer, chief growth officer at the snack giant. "The only way to succeed is to rapidly test and learn, while embedding new capabilities."
The reshuffle bookends a series of high-profile departures for Mondelez, which lost chief media and e-commerce officer, Bonin Bough, last year.
In light of the executive's departure, the company separated its e-commerce and marketing functions; pivoting from a strategy it put in place just months earlier in which it tasked Bough to seek out growth opportunities across both divisions of the business.
Little over a month ago senior digital marketer Bob Rupczynski – who had taken over Bough's role – left the business after just four months, while Roberto Marques, executive vice-president and president of Mondelez's North America business announced his departure last week.