McDonald's Australia drops Leo Burnett and consolidates creative account with DDB


By Danielle Long | Asia Pacific Correspondent

April 24, 2017 | 2 min read

McDonald’s Australia has ended its 12 year relationship with Leo Burnett Sydney and consolidated its creative advertising business with DDB Sydney.

The move brings Australia inline with the US, where the fast food giant severed ties with Publicis’ Leo Burnett to align the agency with Omnicom last August.

McDonald's 24-hour night tube

McDonald's has consolidated its creative advertising business in Australia

DDB has handled McDonald’s creative advertising account for 40 years, however it has shared the business with Leo Burnett since 2004, when the agency was appointed to the roster. Most recently, Leo Burnett handled the McCafe business.

Leo Burnett Sydney CEO Pete Bosilkovski said in a statement, "Over many years we've produced some amazing work and business results. We respect McDonald's decision to consolidate based on efficiencies and productivity, and we wish them continued success. We are very proud of the exceptional partnership we've had with McDonald's."

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

DDB declined to comment.


More from Advertising

View all


Industry insights

View all
Add your own content +