McDonald's Australia drops Leo Burnett and consolidates creative account with DDB
McDonald’s Australia has ended its 12 year relationship with Leo Burnett Sydney and consolidated its creative advertising business with DDB Sydney.
The move brings Australia inline with the US, where the fast food giant severed ties with Publicis’ Leo Burnett to align the agency with Omnicom last August.
McDonald's has consolidated its creative advertising business in Australia
DDB has handled McDonald’s creative advertising account for 40 years, however it has shared the business with Leo Burnett since 2004, when the agency was appointed to the roster. Most recently, Leo Burnett handled the McCafe business.
Leo Burnett Sydney CEO Pete Bosilkovski said in a statement, "Over many years we've produced some amazing work and business results. We respect McDonald's decision to consolidate based on efficiencies and productivity, and we wish them continued success. We are very proud of the exceptional partnership we've had with McDonald's."
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DDB declined to comment.