Mark Wahlberg is helping get the word out there about the new Unlimited Plus streaming plan from AT&T in a new campaign created by BBDO. The campaign, called ‘Terms and Conditions’, features several spots that have Wahlberg playing up “entertainment on your terms”.
The feature 90-second spot of the same name shows Wahlberg wandering through movie sets while cars careen in the background, characters walk with him, live shows happen around him, and characters from major shows interact with him.
“We, the entertainment-loving people of America, have upgraded our terms and conditions,” he said.
It goes on to say that television will no longer be defined by a TV, that it will be multi-screen, across all our devices; that we want our shows and movies when we want them, on demand; we want all our favorite shows and live channels; we need internet (along with food and water) to live; we want unlimited entertainment; and “we just want all our stuff the way we want all our stuff – that’s not too much to ask, is it?”
It’s tagged with AT&T bringing you DirecTV, internet and wireless all on your terms – entertainment your way.
Two complementary spots are “Rooms” talking about how all rooms should be TV rooms, and “Unlimited” where you can stream unlimited action and “punch unlimited robots” (which Wahlberg does).
Cameo appearances are made by Tracy Morgan, Rob Corddry as his “Ballers” character and James Marsden (getting shot by multiple arrows) as his “Westworld” character.
The high-powered action and comedy spots – which will run across TV, print and digital – makes a statement that AT&T is transforming itself into an entertainment company, not just a phone company.
“Only AT&T gives you your live channels and DVR on your devices, data-free,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group in a press release. “And, there’s no one more authentic to show how AT&T does entertainment your way, than Mark Wahlberg – a no-nonsense entertainer himself.”
AT&T 'Terms & Conditions' Creative Credits
Title: Terms & Conditions
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director, AT&T: Matt MacDonald
Executive Creative Director, AT&T Entertainment Group: Steven Fogel
Executive Creative Director, AT&T Entertainment Group: Doug Fallon
Senior Creative Director: Rob Munk
Senior Creative Director: Mark Voehringer
Managing Director: Doug Walker
Group Account Director: Lesley Brown
Group Account Director: Allie Clark
Account Director: Laura Perrizo
Account Supervisor: Shelby Remer
Group Executive Producer: Julie Collins
Executive Producer: Dan Blaney
Production Company: Pony Show Entertainment
Director: Peter Berg
Owner: Susan Kirson, Jeff Frankel
Executive Producer: Helga Gruber
Head of Production: Gareth Wood
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pam Petruski
Executive Producer: Gina Pagano
Final Mix: Sam Shaffer
POST/VXF: The Mill NY
Executive Producer: Rachael Trillo
Senior Producer: Nirad “Bugs” Russell
Workshare Producer (LA): Marcus Speaker
Workshare Producer (Chicago): Mike Pullan
VFX Supervisor: Nathan Kane
VFX Supervisor: Christian Nielsen
2D Lead Artist: Nathan Kane
3D Lead Artist: Christian Nielsen
2D Artists: Nick Tanner, Ben Kwok, Dae Yoon Kang, Jamie Beckwith, Jamin Clutcher, Krissy Nordella, Michael Smith
3D Artists: Adam Dewhirst, Anna Cardillo, Ahmed Elmatarawi, Cedric Mernard, Cole Clark, Henning Koczy, Jeff Lopez, John Wilson, Jonathan Muller, Justin Miller, Kevin Ives, Krystal Sae Eua, Laura Sayan, Navdeep Singh, Nole Murphy, Ren Hsien-Hsu, Samantha Pedregon, Sharlene Lin, Ylli Orana, Yong Chan Kim
Concept Design: Kurt Kaufman
Design: Anthony Dodero, Christopher Mennuto
Group Colour Director: Dee Allen
Senior Colour Producer: Natalie Westerfield
Colour Coordinator: Elizabeth Nagle
Colourist: Fergus McCall
Colour Assist: Daniel Moisoff, Nate Seymour, Zach Wilpon, Amanda Bernhardt
Executive Producer: Bryce Edwards
Executive Producer: Steve Greenstein
Sound Design: Brian Emrich
Anthem/Rooms Music: The Kills/The Future Starts Slow
Unlimited Music: Louder Productions