Mark Wahlberg talks ‘Terms and Conditions’ in AT&T Unlimited Plus campaign

Mark Wahlberg is helping get the word out there about the new Unlimited Plus streaming plan from AT&T in a new campaign created by BBDO. The campaign, called ‘Terms and Conditions’, features several spots that have Wahlberg playing up “entertainment on your terms”.

The feature 90-second spot of the same name shows Wahlberg wandering through movie sets while cars careen in the background, characters walk with him, live shows happen around him, and characters from major shows interact with him.

“We, the entertainment-loving people of America, have upgraded our terms and conditions,” he said.

It goes on to say that television will no longer be defined by a TV, that it will be multi-screen, across all our devices; that we want our shows and movies when we want them, on demand; we want all our favorite shows and live channels; we need internet (along with food and water) to live; we want unlimited entertainment; and “we just want all our stuff the way we want all our stuff – that’s not too much to ask, is it?”

It’s tagged with AT&T bringing you DirecTV, internet and wireless all on your terms – entertainment your way.

Two complementary spots are “Rooms” talking about how all rooms should be TV rooms, and “Unlimited” where you can stream unlimited action and “punch unlimited robots” (which Wahlberg does).

Cameo appearances are made by Tracy Morgan, Rob Corddry as his “Ballers” character and James Marsden (getting shot by multiple arrows) as his “Westworld” character.

The high-powered action and comedy spots – which will run across TV, print and digital – makes a statement that AT&T is transforming itself into an entertainment company, not just a phone company.

“Only AT&T gives you your live channels and DVR on your devices, data-free,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group in a press release. “And, there’s no one more authentic to show how AT&T does entertainment your way, than Mark Wahlberg – a no-nonsense entertainer himself.”

AT&T 'Terms & Conditions' Creative Credits

Agency: BBDO

Client: AT&T

Title: Terms & Conditions

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director, AT&T: Matt MacDonald

Executive Creative Director, AT&T Entertainment Group: Steven Fogel

Executive Creative Director, AT&T Entertainment Group: Doug Fallon

Senior Creative Director: Rob Munk

Senior Creative Director: Mark Voehringer

Managing Director: Doug Walker

Group Account Director: Lesley Brown

Group Account Director: Allie Clark

Account Director: Laura Perrizo

Account Supervisor: Shelby Remer

Group Executive Producer: Julie Collins

Executive Producer: Dan Blaney

Production Company: Pony Show Entertainment

Director: Peter Berg

Owner: Susan Kirson, Jeff Frankel

Executive Producer: Helga Gruber

Head of Production: Gareth Wood

Editorial: Mackenzie Cutler

Editor: Gavin Cutler

Assistant Editor: Pam Petruski

Executive Producer: Gina Pagano

Final Mix: Sam Shaffer


Executive Producer: Rachael Trillo

Senior Producer: Nirad “Bugs” Russell

Workshare Producer (LA): Marcus Speaker

Workshare Producer (Chicago): Mike Pullan

VFX Supervisor: Nathan Kane

VFX Supervisor: Christian Nielsen

2D Lead Artist: Nathan Kane

3D Lead Artist: Christian Nielsen

2D Artists: Nick Tanner, Ben Kwok, Dae Yoon Kang, Jamie Beckwith, Jamin Clutcher, Krissy Nordella, Michael Smith

3D Artists: Adam Dewhirst, Anna Cardillo, Ahmed Elmatarawi, Cedric Mernard, Cole Clark, Henning Koczy, Jeff Lopez, John Wilson, Jonathan Muller, Justin Miller, Kevin Ives, Krystal Sae Eua, Laura Sayan, Navdeep Singh, Nole Murphy, Ren Hsien-Hsu, Samantha Pedregon, Sharlene Lin, Ylli Orana, Yong Chan Kim

Concept Design: Kurt Kaufman

Design: Anthony Dodero, Christopher Mennuto

Group Colour Director: Dee Allen

Senior Colour Producer: Natalie Westerfield

Colour Coordinator: Elizabeth Nagle

Colourist: Fergus McCall

Colour Assist: Daniel Moisoff, Nate Seymour, Zach Wilpon, Amanda Bernhardt

Graphics: Spontaneous

Executive Producer: Bryce Edwards

Graphics: Squad47

Executive Producer: Steve Greenstein

Sound Design: Brian Emrich

Anthem/Rooms Music: The Kills/The Future Starts Slow

Unlimited Music: Louder Productions

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