The Drum Awards for Marketing Entry Deadline

-d -h -min -sec

Advertising Social Media Land Rover

Ellie Goulding and Cartier Women's Initiative create headline-grabbing live streams with help from TVC Group


By Jessica Davis | Consultant Journalist

April 24, 2017 | 2 min read

London based PR agency TVC Group turned around two headline-grabbing live streams last week, bringing all the action from momentous events for Jaguar, Land Rover and Cartier to a huge worldwide audience.

As the new Range Rover Velar made its US debut, Ellie Goulding staged an exclusive online performance of ‘Love Me Like You Do’, streamed live on her Facebook page. Bringing a touch of British glamour to the Velar’s US launch party in Manhattan, Ellie sang to a global online audience and was one of the first people to drive the new Velar. The live stream figures across online platforms saw 500k views during the launch and continues to pick up momentum.

Simultaneously, a live stream from Singapore captured every second of the revealing of the six laureates of the 2017 edition of the Cartier Women’s Initiative Awards – an initiative which aims to encourage inspirational female entrepreneurs worldwide to solve contemporary global challenges.

James Myers, group managing director at TVC Group, said: “Live streaming these two events has given a front row seat to an audience across the globe, letting people get up close and personal and feel involved even though they might be tens of thousands of miles away.

“We’re helping our clients stand out from the competition and connect with their audiences in a fun and engaging way and the results from these two live streams show the increasing demand for this sort of content.”

Audiences from around the world tuned in live to the historic Victoria Theatre and Concert Hall in the heart of Singapore, as the six laureates were chosen from 18 finalists who were selected from nearly 1,900 applications.

The live stream was featured on the Cartier Women's Initiative Awards homepage, in addition to their Facebook and YouTube channels. The two-hour ceremony was viewed by a global audience of thousands.

Advertising Social Media Land Rover

Content created with:

TVC Group

TVC Group is a talented team of 40+ strategists, creatives, media relations specialists, social and digital experts and experienced producers and editors, from an eclectic mix of backgrounds, working from our Camden HQ and offices in Paris, New York and Hong Kong. We were acquired by The Economist Group in 2012.

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +