The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Sports Marketing Technology Twitter

Twitter marks El Clasico clash with Real Madrid and Barcelona emojis


By Cameron Clarke, Editor

April 23, 2017 | 2 min read

Twitter has unveiled a range of special emojis ahead of tonight's hugely anticipated Spanish football clash between Real Madrid and Barcelona.

el clasico

Twitter's El Clasico emojis

The El Clasico graphics include a delighted-looking Lionel Messi, a rather more stern-faced Cristiano Ronaldo and a half-and-half shirt sure to leave football purists aghast.

Fans can activate them before and during the game by using the associated hashtags.

Matches between the two giants of Spanish football generate over $40m in media value for sponsors, according to research by Nielsen Sports published by The Drum this week.

The analysis revealed that the combined TV and social media value of the last El Clasico in December 2016 generated around $42.5m for sponsors. Live TV broadcasts accounted for 43% ($18.5m) of the total figure, with social media making up 12%. In Spain, social media delivered the same amount of media value ($5.1m) as the country’s TV news coverage of the match.

“With social media adding over $5m in total value to sponsors, this shows just how critical a medium it has become,” said Max Barnett, Nielsen Sports’ head of digital.

Sports Marketing Technology Twitter

More from Sports Marketing

View all


Industry insights

View all
Add your own content +