Kopparberg brings Raspberry Smooth draught cider to the UK with glass design by Certain


By Cameron Clarke | Editor

April 23, 2017 | 2 min read

Kopparberg has enlisted creative agency Certain to design a distinctive glass to accompany the launch of its new Raspberry Smooth draught cider in the UK.

The glass was made using laser printing and features copy telling the story behind the Swedish drinks maker's ‘Fanga Dågen’ – 'seize the day' – brand positioning.


Certain's new glassware design for Kopparberg

Phil Dean, managing director at London-based Certain, said: “Our brief was to design a glass that would be a coveted piece of art that inspired fans of Kopparberg and communicated Kopparberg’s unique brand story.

"It was a fantastic opportunity to get under the skin of the brand to create something with a real talking point.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Meriam Alnaman, senior marketing manager at Kopparberg, added: “Provenance, heritage and the story of Kopparberg are extremely important to the Kopparberg brand and it’s even more important to ensure that our consumers are aware that we are a genuine Swedish import."

The new variant is being rolled out in UK bars from this month.


More from Design

View all


Industry insights

View all
Add your own content +