Read our new manifesto
Future 50 Banner

The Youth and Philanthropy Initiative Scotland raises awareness of their work with children by launching new videos with Heehaw

The Youth and Philanthropy Initiative (YPI) Scotland is the Scottish branch of a truly global movement. YPI, which is funded and managed by The Wood Foundation, raises awareness among young people about philanthropy and their local community, granting every participating school a YPI Grant to direct to a local charity through a unique programme of team work, research and competition.

As YPI Scotland approaches its 10 year anniversary and reflects upon growth from a pilot of eight schools to over 210 participating schools in the 2016/17 academic year, The Wood Foundation commissioned film production company Heehaw to develop two videos which use real student experiences to tell the story of YPI and the personal and societal benefits for young people engaging more with their local communities.

Of the appointment, Lynsey Brosnan, YPI Scotland coordinator, said: “YPI is by far The Wood Foundation’s most successful philanthropic initiative in Scotland. Beyond the grants YPI has awarded to local charities, the programme most significantly impacts upon young people, not only providing a valuable experience of philanthropy but also nurturing critical employability and enterprise skill development."

Michael Welsh, Heehaw’s senior producer, said: “Developing these videos with YPI Scotland has been a pleasure. The process has made me personally aware of the work of some excellent small charities across the country and I found the levels of engagement within the schools we visited inspiring.

"From the off, the team at YPI Scotland have been very receptive to doing something that was a bit different with our videos – to help produce two films that arrest our young audience. We are really happy with the resulting films and hope they encourage young people to appreciate the amazing contribution they can make to society from a young age.”

YPI is proving to be a highly effective framework through which students can establish meaningful partnerships across their school community, develop essential skills for learning, life and the workplace, and directly support local people and groups most in need.

Heehaw is a video, film and animation production company. Some of their other clients include Visit Scotland, Nestle and SSE.