Building giant Knauf has appointed leading Sitecore development agency Sagittarius to redesign and reconstruct their website with a new focus on user personalisation.
Knauf is a multinational, family-owned company producing building materials and construction systems. With personalised journey at the heart of the project, Knauf have identified that their audience groups range from decision makers and influencers such as architects, all the way through the trade chain to the builders and installers themselves.
Sagittarius' context marketing and personalisation features allows it to serve different content to different users to enhance the user experience, increase engagement and smooth the path to purchase.
“Sagittarius are delighted to be working with Knauf on the development and redesign on their website. We are confident our work will result in an improved customer experience and a streamlined user journey - enabling Knauf to effectively cater to their various target audience segments, whilst improving the availability and presentation of product and service information" Natalie Waite, digital account manager at Sagittarius, said of the appointment.
"Knauf UK is excited to be working with Sagittarius on the build of our new website, after a competitive agency selection process. We are working with Sagittarius on refocussing how we communicate with our customers via our website, using their wealth of Sitecore knowledge and experience to help us become industry leaders in this space" Knauf UK's marketing campaigns manager Amrik Sanghera said.
Going forward, Knauf will also be focusing on improving customer service and will be utilising the website to provide more information and encourage self-service, enabling the client services team to enhance their offering.
Sagittarius’ current client portfolio includes Contiki, Pantone, Journey Latin America and Ski Weekends.