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Bio-oil looks to strengthen brand with record digital investment

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By Jennifer Faull, Deputy Editor

April 20, 2017 | 2 min read

Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market.

Bio-oil

Bio-oil appoints Finn for digital brief

The brand – which promises to reduce the appearance of scars and stretchmarks - has appointed PR consultancy Finn to lead the charge.

The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and has a raft of social media content planned.

“Following a competitive pitch process we are delighted to announce the appointment of Finn as our fully integrated agency,” said Timea Halmai, Bio-Oil.

“Finn delivered a compelling digital pitch which clearly demonstrated their ROI driven thinking supported by a wealth of insight. We have big plans for the brand this year and we look forward to having Finn on board for the journey.”

Finn – which last year opened its first London office – has recently won briefs from Monster Brands, Fox’s biscuits and Finsbury Food Group.

Business on the Move Finn Communications Technology

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