Bio-oil looks to strengthen brand with record digital investment
Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market.
Bio-oil appoints Finn for digital brief
The brand – which promises to reduce the appearance of scars and stretchmarks - has appointed PR consultancy Finn to lead the charge.
The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and has a raft of social media content planned.
“Following a competitive pitch process we are delighted to announce the appointment of Finn as our fully integrated agency,” said Timea Halmai, Bio-Oil.
“Finn delivered a compelling digital pitch which clearly demonstrated their ROI driven thinking supported by a wealth of insight. We have big plans for the brand this year and we look forward to having Finn on board for the journey.”
Finn – which last year opened its first London office – has recently won briefs from Monster Brands, Fox’s biscuits and Finsbury Food Group.