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Whitepapers Marketing

Machine learning: Empowering the next generation of marketing

April 19, 2017 | 2 min read

The rise of Artificial Intelligence (AI) and machine learning in businesses is turning serious. Big technology companies like Google and Facebook are investing massively in this area, while market intelligence firm Tractica predicts the AI for enterprise applications market to reach $31.2 billion by 2025.

But what implications does this have in the marketing industry?

The Drum teamed up with intent marketing specialist, iotec, to find out.

The resulting report explores how agencies and brands are implementing machine learning in their strategies, with insights from top leaders in the field.

The report explores:

The differences between AI and machine learning

The role of big data and data scientists in machine learning

How machine learning powers intent marketing

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Whitepapers Marketing

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