Odysseus Arms strengthens creative team with trio of new hires

Left to right: Luisa Betancourt, Jarrod Gustin, Clémence Pluche are new hires at Odysseus Arms

San Francisco-based agency Odysseus Arms has added three new members to its creative team: art directors Luisa Betancourt and Jarrod Gustin; and copywriter Clémence Pluche.

Betancourt joins the agency from Eleven, where she was art director/designer for the past year, and junior designer before that, working with clients including Apple, Oakley, Dignity Health and the 3% Conference. Originally from Venezuela, Betancourt speaks English, Spanish and French. She studied at Miami Dade before earning a bachelor’s degree in graphic design from Academy of Art University.

Gustin relocated to San Francisco from Minneapolis, where he was most recently art director for independent agency, Solve. During his tenure, Gustin worked with brands including GMC, American Standard and Abu Dhabi Commercial Bank. He cut his teeth in the ad world at Victors & Spoils after spending time in London working in fashion PR.

Pluche arrives from Eleven, where she was copywriter, working with clients including Google, Oakley, Columbus Meats, Dignity Health and Julep. Previously, she was art director for Off The Cuff Magazine, Boston University's award-winning fashion and art publication. Pluche is a French national from the Bordeaux region, who earned a bachelor’s degree in advertising from Boston University.

“In the modern, connected world, brands are global, concerned about diversity and social impact,” said Libby Brockhoff, co-founder and creative director at Odysseus Arms. “We believe nimble agencies recognize this so when we staff, we look for talent who will help us evolve on-point, purpose-driven work and help our partners’ business thrive. We’ve assembled a rockstar team that not only does great work, but possesses diverse experience and global backgrounds. Luisa, Jarrod and Clémence definitely represent that and we couldn’t be happier to have them on board.”

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