IPG Mediabrands has launched specialist social media agency 'Mediabrands Society' in Hong Kong.
This move follows the launch in the UK, as well as the growth and rebranding of social media unit Rally Worldwide into a full service social media agency team in Hong Kong with 25 dedicated staff, which is expected to double in the next 12 to 18 months.
Penny Chow will head Mediabrands Society out of Hong Kong. The agency will focus on content marketing amplification, encompassing content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, as well as paid social. These will be augmented with proprietary emotional listening and measurement tools, according to the network.
“We are a true social and content partner that works closely to define your needs, create genuine connections with your consumers, and produce content worth amplifying” said Chow.
“Society offers a game changing proposition for today’s market, a genuine partner of choice in this industry,” she added.
Jay Lee will also join Chow as creative director, Mediabrands Society Hong Kong. Lee was previously creative director, DDB Worldwide Hong Kong.
“Society is full of creative, passionate, hard-working young people – it represents the dynamic new age content marketing partner our industry has been looking for. I am so glad to be a part of this team, and look forward to the great things we will do together," he said.
“The launch of Mediabrands Society in Hong Kong is reflective of the influential social media powerhouse we have grown and nurtured in direct response to our client’s needs, and their progressive shift from traditional to online media spend,” said Kasper Aakerlund, chief executive officer, IPG Mediabrands Hong Kong
“60% of our client base are already investing with us in this space including notable Hong Kong market brands such as Coco-Cola, Wellcome, and KFC. Our strength, agility and effective cut-through in digital and social media has attracted a number of dedicated social media clients to work with us, such as Carlsberg and Pizza Hut,” he added.
The launch of Mediabrands Society signals the group’s push for a digital transformation in Hong Kong.
“With a market straining under enormous financial pressures, now is the time to push forward with digital transformation. IPG Mediabrand clients are reaping substantial returns on utilising our programmatic strength and solid digital proposition. We’ve seen an exponential rise in programmatic spend in QTR1 vs. 2016,” said Aakerlund.