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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

APAC Creative Work of the Week: McDonalds and Leo Burnett Manila’s ‘Good Morning Teacher’

Leo Burnett Manila and McDonald's has won the Ad of the Week with its ‘Good Morning Teacher’ campaign for National Breakfast Day.

The film follows Luzminda Santiago, a teacher who has spent 30 years waking up at 4 a.m. to commute by jeepney, bus and tricycle to Makati High School. Throughout her career, she has devoted herself to her students and is now sad about her upcoming mandatory retirement. Her students, past and present, have gathered to surprise her and thank her for her care and concern for them.

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