VML Malaysia has been appointed social media agency of record for Korean cosmetics brand innisfree, in Malaysia, after a competitive pitch.
This follows VML’s partnership with Singapore’s EDB to launch a platforms and experiences centre of excellence.
VML Malaysia will lead the brand’s digital marketing, including digital transformation, campaign concepts and creative, content marketing, social media management, and analytics and reporting.
“We look forward to partnering VML Malaysia on educating consumers around the rich benefits of natural skincare ingredients, and to go one step further in creating authentic and inspiring consumer experiences. The agency has demonstrated creative insights, digital expertise, and a firm understanding of our digital positioning – and we are confident that together, we can effectively communicate our brand message in a unique, impactful way,” said Peggy low, assistant marketing and PR manager, innisfree.
“innisfree has steadily shown its commitment to its customers, inspiring them to feel their best at all times. We are very excited to work with the brand as it looks to accelerate this brand promise in Malaysia, and to support them with our digital service offerings and capabilities,” said Tripti Lochan, chief executive officer, VML Southeast Asia and India.