Ad of the Day: Dove shows 'there’s no right way to do it all' in celebration of #RealMoms

By Gillian West | Social media manager

April 14, 2017 | 1 min read

Dove shows there’s no one way to be a mother in its latest commercial celebrating #RealMoms.

The two-minute long film, encourages mothers to use their unique personalities and circumstances to inspire how they raise their children.

As part of a bid to “shatter stereotypes about motherhood”, the ad features different kinds of women with their children, including transgender woman Shea and her partner, who comments “there’s no right way to do it all”.

In addition to Shea, the ad stars a single mother, a mom on a ranch and another who likes to rock climb. The ad offers the advice - “trust yourself [and] be the best version of yourself.”

Dove: #RealMoms by Ogilvy Group

By Dove

Overall Rating 3/5

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