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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Yahoo India inaugurates 'Storytellers' as content marketing solution

Yahoo launches content marketing proposition in India

Yahoo India announced about the launch of Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial, data and creative advertising through Yahoo Gemini.

The launch means marketers in India can leverage Yahoo Storytellers to develop, distribute and measure premium branded content that ‘meets consumers’ high expectations and drives engagement.’

Gurmit Singh, vice president and managing director of Yahoo India, said: "A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we're offering a better way for brands to create powerful content that's informed by data and engages the right audience. The promise of using data to make content marketing effective is hyper-personalisation at work, making sure that content is valuable to both brands and users."

Yahoo Storytellers will assist brands to build content marketing strategies, including content consulting services, development of premium video, a full range of editorial content and influencer activations across the social media realm.

Yahoo has already been active in partnerships and has partnered with multiple brands to help them create campaigns. The brands include: Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia, among others.

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