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The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Twitch and Amazon Music to livestream a Kasabian setlist and Fifa 17 heat

Twitch and Amazon Music look to bring Kasabian to a global audience

Kasabian are to promote their new album For Crying Out Loud, in a unique live-streaming collaboration with social video company Twitch and Amazon Music.

On Monday 17 May, the band will play a set at the Kentish Town Forum which will be streamed globally to fans.

As the gig coincides with Leicester City’s Champions League fixture with Athletico Madrid, where the Leicester lads face a 1-0 deficit, the Kasabian lads will also stream a Fifa 17 fixture.

Following the fixture, Kasabian will round off the night with a Q&A, bringing a close to an evening celebrating music and football.

Serge Pizzorno from Kasabian, said: "Seems only right to get stuck in on FIFA ahead of the Leicester game. Hopefully, we can make life imitate art for a win in the Champions League too.

“What a way that would be to kick off our run of intimate shows at the Kentish Town Forum. We're buzzing to play our new tracks live to fans in such a small venue, it's going to be incredible.”

Amazon Music will have the new album available for streaming as of 5 May. On the partnership, Steve Boom, vice president, added: “It’s no secret Kasabian are as passionate about Leicester City and football as they are about music, so we’re excited to help them fulfill a dream of playing in front of a global audience… we’re proud to help bring these global gaming and concert experiences to millions, along with giving Amazon Music Unlimited subscribers access to enjoy tracks from their new album.”

Jason Fletcher, director of marketing EMEA at Twitch added that the activity will help underscore that the company has “expanded beyond being a destination solely for live streamed video game content into a broader platform for other industries, such as music and sports”.

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