Singapore Tourism Board (STB) and Walt Disney Company Southeast Asia has announced a three-year partnership, which will see Singapore play host to Disney-themed events.
The collaboration will start with Star Wars-themed events this year, with Star Wars Day: May the 4th Be With You festival at Gardens by the Bay, celebrating the 40th anniversary of the movie franchise.
Marvel-themed events will be showcased in 2018, followed by Disney Animation and Disney Pixar in 2019.
“We are delighted to collaborate with Disney to create a range of exciting activations, adding vibrancy to our existing events calendar and attracting visitors from the Southeast Asia region and beyond. The multi-year activations will profile our attractions and precincts in Singapore, beginning with Gardens by the Bay for the Star Wars festival held in May," Said Lionel Yeo, chief executive, STB.
"Our collaboration with Disney will also offer plentiful opportunities for local event organisers and SMEs to grow their businesses and enhance their capabilities in world class branded entertainment events.” he added.
"Everything we do at Disney is about connecting with our fans and families with our world class storytelling and beloved characters. A first-of-its-kind with a national tourism body in Southeast Asia, this multi-year collaboration with the Singapore Tourism Board provides more exciting opportunities and unique experiences for us to take the Disney brand of storytelling closer to our Singapore fans as well as visitors from the region,” said Rob Gilby, Walt Disney Company Southeast Asia.