The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative Works Advertising Ad of the Day

Ad of the Day: War Child enlists the help of Batman to fight the injustice faced by young refugees

Author

By Jenny Cleeton, Social Media & Video Content Creator

April 13, 2017 | 2 min read

MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create an advert showing a young refugee's unlikely bond with Batman.

In the ad, the boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys.

Eventually the child grew tired and fell asleep on the superhero's shoulder only to wake up and realise that he is in fact being carried by his father during his emigration.

Tasked with finding the perfect song for the ad, MassiveMusic selected Queen's 'Your My Best Friend' for the campaign. Business development manager, Samuel Taselaar, said: "We fell in love with the little boy and his relationship with Batman right from the start. The ending is something that hits us all, especially in these times of difficulty. I hope the film will move as many hearts as possible.”

Following extensive research, MassiveMusic was given permission to use Queen's famous track to help along with the narrative of the story.

War Child: advert-body-2 by MassiveMusic

By War Child

Overall Rating 5/5

Vote now

To keep up to date with the latest advertising, design and creative projects from around the globe visit The Drum's Creative Works homepage.

Creative Works Advertising Ad of the Day

More from Creative Works

View all

Trending

Industry insights

View all
Add your own content +