People think they won't use LinkedIn, Snapchat and Pinterest in a decade, says survey

The future of comms channels

Members of the public are not confident they will still use services such as LinkedIn, Snapchat and Pinterest in a decade, underlining a perceptions around brands and their apparent longevity.

A survey of 2,000 consumers across the UK and France Research from Morar Consulting, commissioned by Mailjet in March 2017, gauged peoples’ perception of online services and social networks.

With market leader Facebook now seemingly introducing a new feature on a daily basis, it appears that services have to be mobile to survive. However, only 35% of respondents admitted to noticing major updates to the top social networks, underlining a visibility issue.

Facebook clocked in behind email as a service people will use in 10 years, 26% said they’d still use Facebook (and topically WhatsApp) in that period. Somewhat worse off, only 11% of people were certain that Pinterest and LinkedIn would still exist, this rises to 14% in regards to Snapchat.

Josie Scotchmer, marketing manager at Mailjet, an email provider company said that the new platforms are “creating buzz amongst certain demographics at the moment,” adding that it’s clear that consumers are still reliant upon emails. She acknowledged that it will evolve to accommodate the needs of the 2027 consumer.

On how brands should communicate with them, over a third 37% said they want to see more video, a metric that leaps to 52% of 16-29 years-olds.

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