Dentsu Aegis Network’s chief trading officer Dominic Williams is departing the advertising group after 20 years to take up the role of chief investment officer at the Daily Mail’s advertising division.
Williams, who has been with the advertising group since 1997 when he joined as press director for Carat, has lead its trading division since 2013.
He leaves to head up the investment team at Mail Advertising, the commercial division of MailOnline, the Daily Mail and The Mail on Sunday.
Williams will be responsible for creating new revenue streams at the publisher and “progressing Mail Advertising’s interaction between partners and customers”, the Mail said in a statement.
In this new role, Williams will report to chief revenue officer, Clare Rush. The publisher did not state when he is expected to take up the new position.
Rush said: “Our market is more complex than ever before with the potential for ad revenue growth influenced by issues from Brexit and Trump to ad trading and from brand to programmatic. It’s crucial that we have the right team and the right skills in place to face this changing landscape and deliver for our clients. In Dom we are gaining a talented and experienced leader who will add significant strength and knowledge to our already highly capable team.”
Williams added: “Digital is transforming business for clients and MailOnline represents an amazing opportunity for data collection alongside editorial content that consumers are avid about. I am joining at a time when social trends are increasingly being used for clients’ advantage and the Mail, as the UK’s biggest news brand, is in a great position to do this.”