Media Tough Mudder Sky

Tough Mudder drafts in all-star team of British Olympians as the series builds on its media partnership with Sky


By Tony Connelly | Sports Marketing Reporter

April 11, 2017 | 3 min read

Tough Mudder has recruited an all-star team of British Olympians to compete in its global events for a new documentary series that will build on the brand’s media partnership with Sky.

Jade Jones

Jade Jones is one of the six British Olympians who will compete in the documentary series

The six-part ‘Mission Mudder’ series will air on Sky Sports Mix this summer and will follow six popular British Olympians including double Olympic Taekwondo gold medalist Jade Jones, London 2012 track cyclist Jess Varnish and snowboarder Aimee Fuller.

The programme will cover the athletes’ attempts to take on the cycle of Tough Mudder events in the US and UK while exploring their personal stories, physical and mental preparations and the trials of working together to conquer the obstacles.

It will cover the Tough Mudder Half Los Angeles, Tough Mudder Full London West and Europe’s Toughest Mudder, on 13-14 May.

“We are thrilled to partner with Sky Sports Mix and Wilson Worldwide Productions to debut Mission Mudder in the UK in 2017,” said Will Dean, Tough Mudder co-founder and chief executive.

Dean added: “We look forward to continuing to build on our content and media portfolio through this partnership to bring Tough Mudder to millions of viewers throughout the UK.”

The Mission Mudder documentary series builds on the brand’s growing media portfolio and illustrates the surging popularity and commercial opportunities which mass participation fitness events present for brands and sponsors.

Earlier this year Tough Mudder announced a video content partnership with Sky that includes a mix of short-form episodic content across Sky Sports apps for mobile and connected devices, as well as on and across Sky’s social media channels.

Prior to the deal with Sky the brand agreed broadcast partnerships with CW Network and CBS Sports. It also recently appointed ESPN’s TV rights division to handle the international distribution of its broadcast video rights.

Media Tough Mudder Sky

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