Swedish YouTube comedian PewDiePie has vowed to dial-down his use of coarse language, Hitler jokes and anti-semitic skits in an effort to produce a more ‘family friendly’ show having weathered near continuous controversies in recent months.
Felix Arvid Ulf Kjellberg hit the headlines for all the wrong reasons after becoming embroiled in a row over anti-semitism. After initially defending his work Kjellberg has finally thrown in the towel after advertisers began deserting his popular show - confessing that he ‘loves money too much’.
Addressing his audience in his latest video PewDiePie said: “No more swearing, no more sexual jokes and definitely no more Hitler jokes. I wish I was joking, I’m not. It seems that YouTube has made some changes and about a third of my videos have become demonetized. I’m going to have [to be] family friendly from now on so I don’t go homeless.
“I love money too much.”
Kjellberg was jolted into action after reportedly earning less in one-day than in the whole of 2013, hitting him where it hurts in the pocket, despite a loyal audience of 55m subscribers which make the YouTuber one of the most watched and highest paid content creators on YouTube